Our team

Meet Our Team

The People Behind Pearl Lemon Events

Payal

PayalEvent Operations Director

Payal oversees end-to-end event operations across all client accounts. She is responsible for translating client objectives into structured event delivery plans that align with timelines, budgets, and stakeholder expectations. Her role covers venue coordination, supplier contracting, budget management, run-of-show documentation, and risk assessment. She works closely with corporate clients to ensure compliance requirements, insurance documentation, and operational approvals are secured well in advance of event day. Payal has managed product launches, executive roundtables, networking events, and high-capacity corporate functions. Her strength lies in maintaining control over moving parts without losing sight of commercial objectives. Every event is built around clear milestones, contingency planning, and measurable delivery standards.

alex

AxelProduction & Logistics Lead

Axel manages the technical and logistical backbone of every event. He coordinates staging, AV, lighting, equipment hire, transport schedules, floor plans, and supplier load-in and load-out protocols. Large events carry logistical risk. Delayed suppliers, incorrect technical specifications, or layout misalignment can disrupt the entire programme. Axel eliminates those risks through structured pre-event site checks, technical requirement sheets, and supplier briefings.

He ensures that production schedules are adhered to, compliance documentation is in place, and on-site teams operate against a clearly defined event timeline. His oversight reduces operational friction and ensures events run according to plan.

From corporate conferences to brand activations and multi-room functions, Axel ensures the infrastructure behind the event performs exactly as expected.

Catherine

CatherineEvent Catering Lead

Catherine oversees catering coordination across all Pearl Lemon Events functions. She manages menu planning, dietary compliance, kitchen coordination, staffing allocations, and service timelines. Her role requires tight communication between front-of-house teams, kitchen staff, suppliers, and event managers. She ensures food presentation, portion control, and service pacing remain consistent whether the event is a boardroom lunch for 20 guests or a large corporate function with hundreds of attendees.

Catherine also manages last-minute adjustments. Dietary amendments, guest count changes, and schedule shifts are resolved without disrupting service quality. Her attention to detail supports both brand presentation and operational discipline, ensuring catering complements the wider event experience.

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Deepak ShuklaFounder

Deepak Shukla is the founder of Pearl Lemon Events and the wider Pearl Lemon Group. He built the organisation on structured growth, operational clarity, and disciplined service delivery. With a background in scaling service-based businesses across SEO, PR, recruitment, and digital marketing, Deepak brings commercial oversight to the events division. His focus is on sustainable growth, strong supplier networks, and long-term client relationships rather than one-off bookings.

He sets the standards for accountability, performance, and client communication across the organisation. That culture filters through every team member and every event delivered.

Pearl Lemon Events

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